AI strategy for women's basketball

The game is
94 feet.
We work every inch.

Ninety4 brings AI strategy to women's basketball. We find the revenue hiding in your organization and build the tools that capture it, right alongside your team.

Let's talk See the work

Baseline · 0 ft Half court · 47 ft Baseline · 94 ft

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Tools built

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Custom built

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Full-court coverage

Why now

The audience showed up.
The infrastructure didn't.

Women's basketball just signed the biggest media deal in its history and is adding new teams. Viewership, valuations, and attention are all at record highs. But most of the tools running these organizations were built for a smaller, slower era, or borrowed from the men's game. That gap between how big the moment is and how the business actually runs is exactly where the revenue is sitting.

The moment

Record viewership, an eleven-year media deal, and expansion teams. The demand has never been higher.

The gap

Legacy software, off-the-shelf subscriptions, and manual work that leaks revenue no one has time to chase.

The play

Custom AI tools, built fast, fit to your organization. Ninety4 closes the gap while the moment is still open.

The system

We play the first three quarters.
You win the fourth.

Audit, strategy, build. We do the work that sets your organization up so that when it's winning time, the revenue is already yours.

Q1 · Audit 01

The Intelligence Report

A full AI-powered audit of your organization: where the revenue is leaking, where the fans are going unheard, and what your competitors are missing. The first look starts from public data. Once we're working together, it gets a whole lot sharper.

Q2 · Strategy 02

The Game Plan

We turn findings into a ranked plan: which gaps to close first, what to build, what it's worth, and what to leave alone. Clear priorities your whole front office can act on, written in plain language, not consultant-speak.

Q3 · Build 03

The Tools

Then we build. Dashboards, fan experiences, sponsorship proof, and automations. Real, working software, delivered in days or weeks and custom-fit to your organization instead of another off-the-shelf subscription.

The work

Built for the love
of the game.

A dozen tools built and live across women's basketball. Fan apps, front-office dashboards, free-agency trackers, and AI intelligence reports. All real, all working, all up and running right now.

Fan experience

HER MADNESS

A live tournament hub for women's college basketball fans, built around the biggest month in the sport.

League intelligence

Open Market

A WNBA free-agency tracker that turns roster chaos into a clean, live signing board.

Event tools

All-Star Fan Guide

An interactive event calendar for WNBA All-Star weekend, helping fans plan every hour of it.

Front office 5-app suite

Game Night Suite

Five connected tools built around one WNBA franchise: live insider feed, AI recap studio, executive dashboard, and fan pulse tracking.

AI analysis Live

Intelligence Reports

Deep AI audits of women's basketball organizations built from public data: audience, sponsorship, content, and the revenue in between.

Full portfolio

And more

Prediction engines, brand dashboards, recap studios, and everything else in the workshop. See the full build log.

Free first look

Curious where your revenue's hiding?

Drop your email and your organization. We'll take a free first look from the outside, built on public data. It's a starting point, not the full picture, and no call required. Just something to chew on.

Founder

Nicole
Fetchko.

aka FETCH

WNBA Draft '25 · Red carpet

Nicole, known around women's basketball as FETCH, builds AI systems for the sport she loves. Before Ninety4 had a name, she was already shipping tools across the game: fan apps for game night, dashboards for front offices, and intelligence reports that read an entire organization end to end.

Women's basketball is the fastest-growing property in sports, and most of its revenue tools were built for a different era. Ninety4 exists to close that gap, one organization at a time, starting with the whole 94 feet. Basketball first. The rest of women's sports next.

AI audits Custom builds Revenue strategy Women's basketball

Questions

Before you
reach out.

How does working together start?

With a conversation. We hop on a call, get to know you and your organization, and dig into where the gaps and the revenue opportunities are. We come in having done our homework, but the real work starts by understanding your world and making sure we're the right fit. From there we scope it, whether that's a full build or a single tool.

How fast can you actually build?

It depends on the work. A focused tool, a dashboard or an automation, can go live in days. A full audit with stakeholder interviews and a complete build runs a few weeks. Either way it's a fraction of the timeline a traditional software or agency project takes, and you see something real early instead of waiting months for a reveal.

Do we have to do the whole thing?

No. Some want the full run, audit to strategy to build. Some just want the audit, a clear read on where the opportunities are, and take it from there. Others just need one tool built well, a dashboard, an automation, a fan experience. Ninety4 does all of it. Come for the whole thing or a single piece, whatever moves the needle for you.

Do we need technical people on our side?

No. That's the point. You bring the knowledge of your organization and your fans, and Ninety4 handles the technical side end to end. The tools are built to be used by your existing team, not to add a new one.

Who do you work with?

Teams, leagues, media brands, and anyone building in women's basketball. If you own an audience and want to turn it into lasting revenue, you're who Ninety4 is built for.

Work together

The revenue is already there.
Let's go get it.

Ready to dig in? Tell us about your organization and what you want to grow, and we'll set up a call to find the biggest opportunities and see if we're a fit.

Replies within 24 hours

The game is 94 feet. We work every inch.

The audience showed up. The infrastructure didn't.

We play the first three quarters. You win the fourth.